Make tiny copy tweaks that drive BIG sales
Discover 26.5 science-backed copywriting techniques and get a system to go from idea to first draft... fast!
If you don't love it for any reason, we'll issue a full-refund
30-day money-back guarantee
Grow
ROAS
Turn browsers into buyers
Boost email opt-ins
Get more leads
WOW is the antidote to bloated (and expensive!) copywriting courses that just don't deliver the immediate results people like us need to turn our readers into buyers.
JENI ROGERS
COACH & CONSULTANT
Copywriters
Marketers
Who are under constant pressure to boost conversions and prove their worth
Who wanna sell more stuff (so they can earn more $$ themselves)
Entrepreneurs
Whose livelihood—and future retirement—relies on driving sales
Who needs this copywriting system?
Phill and Katelyn are recommended by marketers, copywriters, and founders from the world's fastest growing companies like:
Backed by science
Millions of dollars of scientific funding and tens of thousands of hours of academic research went into the copywriting wisdom shared in this 175-page playbook.
Think like a copy scientist
Instantly rewrite your copy
Look like a genius
Discover 26.5 science-backed copywriting techniques
Sparky, your new AI Copy Bot, makes rewriting easier
Wow your clients or team with your in-depth buyer psychology knowledge
Ditch cookie-cutter writing templates that make you feel like an amateur.
Use these 26.5 science-backed techniques to optimize your copy and drive sales.
WOW Playbook
This 175 page interactive playbook includes 26.5 copywriting techniques. It’s organized around your buyer’s journey and each chapter covers one technique and includes real world examples to inspire you.
WHAT YOU GET
Copy Testing Cheatsheets
After about 4.2 minutes of reviewing the WOW guidebook you’ll be so inspired you’ll want to rewrite E.V.E.R.Y.T.H.I.N.G. you’ve ever written. Slow down, you eager beaver. Use your copy testing cheatsheets to prioritize and plan your optimization tests.
AI Copywriting Bot
Every copy scientist needs a trusty lab assistant, right? Meet Sparky, your AI-powered copywriting bot. Sparky helps you apply the techniques you learn so you can go from idea to first draft, fast.
“WOW!” Sell-Your-Work Script
If you write words to sell other people’s stuff (a.k.a. your team or client's), then every time you share your suggested copy you should explain your thought process. This reusable template will make it easy to sell your ideas… and look like a genius in the process!
Smart marketers study buyer psychology. Katelyn makes it easy (and fun) to learn the psychology that actually matters. Highly recommend.
JUSTIN WELSH
SOLOPRENEUR
If you don't love it for any reason, we'll issue a full-refund
30-day money-back guarantee
Loved by 900+ smart people
Today anyone with a pulse and access to ChatGPT thinks they're a copywriter...
Every Tom, Dick or Harriet can generate reams of marketing copy with just a few keystrokes.
Ads? No problem. Sales emails? A walk in the park. A landing page? Easy peasy.
If you've tried ChatGPT and you're still struggling, no sweat. There are plenty of internet-famous writers who will happily share their "proven templates"... for a modest fee.
And it's your lucky day because these templates will help you "20X your conversions while working less than 2 hours a day from the beach". Yeah... right *eye roll*
I've always known that copywriting was important, but I've never had such a great resource for actually creating effective copy. Thank you!
Annie Kip
PCC, BUSINESS AND MINDSET COACH
So here you are… template in hand, staring at the blank page.
Should be a breeze right?
There’s just one teensy, weensy problem…
Annie Kip
PCC, BUSINESS AND MINDSET COACH
Writing copy may be easier than ever. But writing copy that drives sales is still f*#king hard.
You’re not an ignorant newb who believes you’re one AI prompt away from your first million dollar month.
Writing is a skill that’s built over time. (You know that.)
You’ve been putting in your reps. And you’re trying to be patient, but sometimes your emotions get the best of you…
You’re a good writer. But you know you could be better.
Spending hours writing copy that doesn’t convert kills your confidence and makes you feel like an imposter.
The trouble is… you don’t know what you don’t know.
Every time you publish a new ad, opt-in page, or sales page it feels like a guessing game.
It’s not like you’re expecting huge returns. But you wanna look like you know what you’re doing.
Do you often feel like there’s a missing link that’s holding you back from hitting your conversion goals?
David Ogilvy
(AKA Father of Advertising)
If that's true, this is for you...
Start selling smarter
Discover 26.5 little-known, tiny copywriting techniques that drive big results
If you don’t love this guidebook for any reason, we’ll issue a full-refund
129
$
FOR WHOLE SYSTEM
USD
I got WOW because I didn't want a long drawn out book that treats me as if I don't know my ABC's. I need something packed with data backed and actionable methods. This is that.
Bryan Smith
CO-FOUNDER, INTERWEAVE
30-day money-back guarantee
MARK TWAIN
When it comes to marketing copy…
it pays to sweat the small stuff (literally).
Imagine changing a few words in an ad or rewriting the first couple of sentences on your opt-in page and seeing a double-digit boost in conversions.
Tiny copy decisions can make or break your conversions
Don’t wing it.
Take a scientific approach.
Now imagine doing that across every marketing asset in your entire customer journey—can you hear those wallets opening?
You know small improvements compound over time, but…
And, if writing words is your job, how do you explain copy revisions to your client or team so you look like a total pro? (And not a newbie).
Which words should you change?
What should you say instead?
Where should you start?
Bryan Smith
CO-FOUNDER, INTERWEAVE
We’ve spent 256 hours digging through bone-dry research papers to unearth the top 26.5 copywriting techniques you need to know
MEET THE AUTHORS GEEKS
Wallet Opening Words was created by Katelyn Bourgoin and Phill Agnew.
We’re geeky about buyer psychology and love sharing what we learn to help other marketers, copywriters, and entrepreneurs.
Phill Agnew,
Host of Nudge podcast
Phill is the host of Nudge,
the UK's #1 marketing podcast.
Over 350,000 marketers have tuned into Nudge to learn from him and his guests. With 430 five-star reviews, Nudge is arguably the world's most loved consumer psychology show. And Phill has saved all his best findings for this playbook.
Katelyn Bourgoin,
Creator of Why We Buy & UNIGNORABLE
Katelyn is the founder of the Why We Buy newsletter, where she teaches buyer psychology to over 62,000 subscribers.
Why We Buy is beloved by readers and cited as one of the world’s top newsletters for marketers by Forbes.
Katelyn also has 200,000 followers across Twitter and LinkedIn.
In 2023, she launched UNIGNORABLE, an audience building challenge where entrepreneurs build un-ignorable personal brands using scroll-stopping techniques backed by behavioural science. The first cohort of UNIGNORABLE sold out in 6 minutes.
WOW Playbook
This 175 page interactive playbook includes 26.5 copywriting techniques. It’s organized around your buyer’s journey and each chapter covers one technique and includes real world examples to inspire you.
AI Copywriting Bot
Every copy scientist needs a trusty lab assistant, right? Meet Sparky, your AI-powered copywriting bot. Sparky helps you apply the techniques you learn so you can go from idea to first draft, fast.
Copy Testing Cheatsheets
After about 4.2 minutes of reviewing the WOW guidebook you’ll be so inspired you’ll want to rewrite E.V.E.R.Y.T.H.I.N.G. you’ve ever written. Slow down, you eager beaver. Use your copy testing cheatsheets to prioritize and plan your optimization tests.
“WOW!” Sell-Your-Work Script
If you write words to sell other people’s stuff (a.k.a. your team or client's), then every time you share your suggested copy you should explain your thought process. This reusable template will make it easy to sell your ideas… and look like a genius in the process!
Become a copy scientist and master the psychology of persuasion
WHAT YOU GET
INVEST IN
YOURSELF FOR ONCE
Unlock 26.5 little-known, tiny copywriting techniques that drive big results
$
129
FOR WHOLE SYSTEM
USD
Wallet Opening Words delivers the WOW without the bullshit filler you get in every other book, course and presentation you see on the subject.
Tim Goodwin
DIRECTOR, LEAN GREENS LTD
30-day money-back guarantee
FAQ
Tim Goodwin
DIRECTOR, LEAN GREENS LTD
What format does the playbook come in?
Your playbook is an interactive PDF you can save straight to your desktop so it’s handy when you need it. The playbook includes lots of imagery and links to additional resources to help you take action so a PDF is the best format.
You will also get access to a bunch of other powerful tools and resources like the Sparky AI-powered copywriting bot, copy testing cheatsheets, and video tutorials. Everything you need is available for download in Podia, our learner management software.
How does the Sparky AI-powered copywriting bot work?
Sparky is your AI-powered copywriting assistant. He can help you brainstorm ideas or suggest specific copywriting tweaks to drive more clicks, opt-ins, and sales.
Technically speaking, Sparky is a series of bots powered by Open AI’s GPT-4o. Each unique bot is designed to help you apply a specific copywriting technique covered in the playbook. There is also a ‘Super Sparky’ bot. This bot is more of a generalist. It can help you rewrite your copy by applying up to 5 WOW copywriting techniques.
Do I need a paid ChatGPT account to use the Sparky bots?
Nope.
You'll need to signup for a free ChatGPT account. Once you do you can just click the link to each Sparky bot and start chatting.
Do you offer a refund policy?
Yes.
If you’re not 100% happy with Wallet-Opening Words simply request a refund in the first 30 days and we’ll give your money back. No questions asked.
I’m already a pretty decent copywriter already. Is this for me?
Absolutely.
Wallet-Opening Words isn’t your typical copywriting course. We won’t repackage well-known best practices as “copywriting secrets”. Every technique we teach is backed by peer-reviewed scientific studies.
If you’re an expert copywriter then some of the 26.5 techniques we cover may be familiar, but we’ll teach you the science behind it so you know *why* it works. The majority of the techniques we share will be new and, to our knowledge, have never been covered in any other copywriting program.
I’m a complete newbie to copywriting. Is this for me?
If you’re new to copywriting then this playbook will give you a very strong foundation to build on. That said, we don’t get into copywriting basics in Wallet-Opening Words. We share advanced, science-backed techniques to help you boost conversions.
If after consuming this playbook you’re excited to continue upping your copywriting skills, we’d be happy recommend additional books and resources to explore.
Want to INSTANTLY improve your copy?
Sign-up to get a FREE chapter from the playbook and access to Sparky, your helpful AI-powered copywriting bot.
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